Business model maps and patterns enable us to address changing customer needs, realign resources, refine processes, and restructure profit formulas to support new value propositions.
Effective interviews test basic assumptions, discover indirect competition, reveal behavioral patterns and capture emotional narrative responses to reveal what really matters to potential customers.
Authentic messaging shaped by the right narrative framework will clarify, simplify, and empower your brand, making it accessible and engaging. This is as important during product development as marketing.
Rapidly deploy functional, competitively priced core features with an iterative strategy which tests risky assumptions and closes the loop from ideation to sustained customer success.
Integrate email, organic social media, paid advertising, website activity, blogs, shopping carts, and much more to build a solid customer base which is deep, wide, and engaged.
Systematize repetitive operational and administrative tasks with seamless, integrated workflows to minimize busywork, mitigate human error, and create space for exponentially scalable growth.
Reward, donation, equity, and debt crowdfunding trends offer attractive alternatives to traditional financing, but come with their own set of marketing and logistical challenges.
Prepare sharp executive summaries, attractive term sheets, bulletproof business plans, engaging pitch decks, and winning presentations.
Test products or services early and often with real customers to identify flaws and revise designs based on realistic use. Design tests carefully for maximum learning and honest feedback.
Deliver a world-class end-to-end experience, supporting each step in the customer journey and sales funnel with an evergreen knowledge base, chat bots, a ticketing system, human agents, and more.
Orchestrate alignment throughout the online presence and properties utilizing automations and integrations to minimize content creation and publishing tasks, log activity, and analyze effectiveness.
Build large, qualified email lists and shepherd your audience along a customer journey, down a sales funnel, creating an engaged community with drip email and smart, automated campaigns.
